Authentic Bay Area gives people an excuse to connect about things that matter with structure and support to invite intimacy and growth through witnessing each other’s humanity.

I created a brand ID system centered around four ideas: The hands, representing a supportive community that holds transformation and growth; teardrop, illustrating raw emotion and release; and a speech bubble of communication and vulnerable sharing. These images are formed in the shape of a heart, symbolizing the powerful ability to hold emotion and transformation with love and compassion.

I helped their team put the new brand in practice by designing their website, ensuring that they could speak to their tech and personal development audiences in the Bay Area.