Holly Jo Rivers
Brand and Website Design
As a creative coach, Holly helps people dream, strategize, and get back into their authentic, creative flow. Our project captured her groovy, playful, welcoming personality and transformational work.
GOALS
01
Complete a rebrand of their visual identity system communicating their values of playfulness, inclusion, and the importance of creativity.
02
Provide an easy to navigate, mobile-optimized website that illustrates her powerful services and values.
MOODBOARD
TONE
Dreamy
Visionary
Inspiring
Oasis
Accessible
LOGO
Groovy
To capture Holly's groovy, fun personality, we went with the font Groovy Fruity for her logo and website headers. Its rounded, bold characteristics showcases Holly's powerful presence in a playful way.
Magical & Visionary
The desert landscape is a fountain of inspiration for the work Holly does. The extreme climate evokes resourceful creativity, slowing down, reflecting, and future visioning. The cactus and star icons symbolize this and evokes a sense of magic, mystery, and possibility.
River Oasis
The wavy nature of the logo adds some dynamic, interesting movement and plays off of Holly's last name, "Rivers". This representation of a "river", supplemented by hints of blue throughout her brand, brings hydration and imagery of an oasis to the very desert-centric branding.
Get ready to chart the next leg of your journey
