top of page
IMG_8835.jpg

Project Details

Art Director for Video-shoot, Brand Identity, Website, Designer

WholeHEART Awakening creates space for individuals, couples, and groups to experience bliss through deep dives, amazing travel, life-changing spiritual retreats, impactful courses and workshops, and powerful 1-on-1 work.

I refined their logos, created a brand ID system, and built a responsive website that allows them to easily manage the courses, trips, retreats, and services they provide.

pexels-fauxels-3228726.jpg
OVERVIEW
Brand & Logo Design

Assess their current logo and website. Develop the organizations visual direction and messaging through comprehensive brand strategy. Revamp their existing logo and create a clear visual identity system.

Website Design and Development

Design and develop a responsive website where people can easily learn about and sign up for their courses, trips, retreats, and services. Include FAQ sections and automate their client onboarding and event payment and coordination.

Branding
Untitled (5 × 5 in) (2).png
The Brand Process

Brand Identity & Strategy

Competitor Analysis

Client & Customer Archetypes

Visual Direction

Moodboard & Color Palette

Word Mark Refinement

Logo Icon Refinement

Logo Package

Brand Guidebook

Art Direction for Videographer

BRAND STRATEGY AND PARAMETERS
Goal

Revamp of their brand and website, ensuring a cohesive brand experience that is aligned with their values and mission.

Brand Adjectives

Embodied

Blissful

Playful

Peaceful

Intimate

Visuals

Clean

Simple

Modern

Royal

Bright

Peaceful

Moodboard & Color Palette

Original Concept

Original Concept

Alternatives

Final Color Palette

Logo
ORIGINAL LOGOS

Problem Points:

The original logo was unreadable when sized down, due to the intricate circle element placed over the "o" in "whole". The height of the dragonfly element posed issues as well, making it difficult for the logo to fit and remain legible in varying locations. They did not have any other logo sizes or alternatives.

The clients wanted to keep as many of the elements as possible. I aimed to bring refinement, symmetry, and simplicity to the logo, icons, and wordmark. They would receive varying sizes of the new logo to meet all of their size and legibility requirements.

Goals:

NEW HORIZONTAL CONCEPT

Iconography Refinement

needed symmetry

clean it up by taking away an inner circle

Keep this icon as a decorative brand asset, since this symbol is used often in similar brands and difficult to make out the details when sized down.

needed symmetry

Make this the primary icon, since it is unique and has a powerful origin story that created the foundation for WholeHEART.

AD-BuisinessCards1_edited.png
Website
Original Website
2.png
3.png
Original Logo
bottom of page