Design Services

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  • 90-MIN STRATEGY CALL

    Starting a business without a plan or clear direction is going to leave you lost. Let's get your mission, vision, & goals set before we get into visuals.

    INCLUDES

    • 90 minute strategy session with yours truly

    • Full video recording of call

    • Any resources or notes discussed

    INVESTMENT:  $150

  • BRAND SEEDLING

    Let's lay the rich soil & foundation down for your brand. This gives you all the assets you'll need to get your business up and running. 

    INCLUDES

    • Brand Questionnaire

    • 60 minute Strategy Call

    • 1 main logo, 2 submarks

    • Up to 2 logo variations

    • Font pairings

    • Moodboard

    • Color Palette

    • 5 page Brand Style Guide

    • 1 round of edits

    • All final files via Google Drive

    TIMELINE:  4 weeks

    INVESTMENT:     

    starting at  $1k

  • FULL SERVICE BRANDING

    This service is for small business owners who want complete, wholistic branding that is professionally and intentionally designed for all business needs.

     

     

    INCLUDES 

    • Everything from
      "Brand Seedling" plus...

    • Up to 4 logo variations

    • Full Logo Suite

    • 2 custom patterns

    • Brand photography guidelines

    • 15 page Brand Style Guide - AKA Brand Bible

    • Business card

    • Email signature

    • Social Media Post Templates

    • Preliminary packaging mockups

    • All final files via Google Drive

    • Brand Launch Strategy

    TIMELINE:  10-12 weeks

    INVESTMENT:

    starting at  $2.5k

  • FULL SERVICE BRANDING & WEBSITE DESIGN

    Needing the complete, holistic package to truly set your brand up for success? This is the strategic, impeccably designed service for you.

    INCLUDES

    • Everything from Brand Seedling OR Full Service Branding plus...

    • Custom WIX or Showit website

    • Up to 12 pages

    • Professional copywriting

    • E-commerce set-up

    • Blog set-up

    • Search engine optimization

    • Personalized website training video

    • Branding/file usage training video

    TIMELINE:  10-18 weeks

    INVESTMENT: 

    starting at  $3k

Not sure where to start?

Snag me for a 15 minute call!

Brand Seedling: How it works

DEFINE

BRAND QUESTIONNAIRE

The first part of our process together begins before we even touch visual design. You will receive the Brand Questionnaire which will guide you deeper into your brands vision and goals. Your answers will paint me a picture of your brands mission, vision, style, ideal client, and market positioning.

STRATEGY REVIEW CALL

 

After you have answered the question, we will hop on a 60 minute call to assess your answers, competitors, inspiration, and ask any clarifying messages.

PINTEREST BOARD

 

Based on your questionnaire, I will curate a Pinterest Board with different sections to make sure we are on the same wavelength with your brands visual direction.

CRAFT

MOODBOARD

The moodboard defines the style, color palette, and tone of your brand. It's comprised of royalty free stock images and videos that you are free to use in your own marketing.

BRAND DESIGN PITCH

Based on all of the juicy research from our "define" stage, I will send you a video presentation of what I believe is the best solution for your brands design needs. Brand Design Pitch Presentations will start with a review of the brand adjectives, moodboard and color palette. Then, I reveal the logo design(s), fonts, and brand mock ups to really bring the concept to life. Feel free to share it with business colleagues & advisors.

BRAND DESIGN PRESENTATION REVIEW CALL

After you've had time to sit with the brand design direction, we will have a video call together where we review the concept, discuss edits or adjustments, and make a game plan for any outstanding brand elements.

LAUNCH

SHARE YOUR BRAND

Once the design aspects are complete, I will export, upload, and organize all of your brand elements in a Google Drive for you!

Think of it like you're finally planting your seedling into the ground after weeks of preparation. You are prepared to help it grow with the tools, systems, and clear direction you've gained from our time together. 

Full Service Branding:

How it works

DEFINE

BRAND QUESTIONNAIRE

The first part of our process together begins before we even touch visual design. You will receive the Brand Questionnaire which will guide you deeper into your brands vision and goals. Your answers will paint me a picture of your brands mission, vision, style, ideal client, and market positioning.

STRATEGY REVIEW CALL

 

After you have answered the questions, we will hop on a 60 minute call to assess your competitors, inspiration, and ask any clarifying messages.

PINTEREST BOARD

 

Based on your questionnaire, I will curate a Pinterest Board with different sections to make sure we are on the same wavelength with your brands visual direction.

CLUES FROM COMPETITORS

We will assess your competitors to see where you align with them, and how your unique products and services stand out.

REBRANDING AUDIT *

If you are rebranding, we will need a complete list of your brand assets to ensure a comprehensive, efficient rebrand that covers all of your business needs.

CRAFT

MOODBOARD

 

The moodboard defines the style, color palette, and tone of your brand. It's comprised of royalty free stock images and videos that you are free to use in your own marketing.

BRAND DESIGN PITCH

Based on all of the juicy research from our "define" stage, I will send you a video presentation of what I believe is the best solution for your brands design needs. Brand Design Pitch Presentations will start with a review of the brand adjectives, moodboard and color palette. Then, I reveal the logo design(s), fonts, and brand mock ups to really bring the concept to life. Feel free to share it with business colleagues & advisors.

BRAND DESIGN PRESENTATION REVIEW CALL

After you've had time to sit with the brand design direction, we will have a video call together where we review the concept, discuss edits or adjustments, and make a game plan for any outstanding brand elements.

LAUNCH

GET THE DESIGN FILES

Once the design aspects are complete, I will export, upload, and organize all of your brand elements in a Google Drive for you.

LAUNCH PLAN

Hooray! We'll craft a custom plan to confidently and successfully share your new brand with the world. Plus - a little Instagram exposure from yours truly!

Full Service Branding and Website Design:

How it works

After we complete the Full Service Branding process described above, we begin the website process listed below.

DEFINE

WEBSITE QUESTIONNAIRE

Once you have a strong, complete brand with clear visual direction and market positioning, you will receive the Website Questionnaire. This will guide you deeper into your website vision and purpose. 

CLUES FROM COMPETITORS

I will conduct some market research and assess your competitors to see where you align with them, and how your unique products and services stand out.

30 MIN STRATEGY CALL

 

We will then hop on a 30 minute call to assess your competitors, inspiration, and build the perfect design plan.

CRAFT

SITEMAP & WIREFRAME

 

Based on the defining phase, I will create a sitemap and wireframe within 1 week. This will give a simplified visual representation of the full layout of your website.

WEBSITE CREATION

 

I will begin building the website design and copywriting.

REVIEW CALL

After 3 weeks of website creation, we will have a meeting where I will show you my work and get feedback. 

REVISIONS

 

Over the next two weeks, I will make any final edits and adjustments to your website.

LAUNCH

LAUNCH DAY

 

Hooray! Your website will go live and I'll share the final files with you via Google Drive.
We'll craft a custom plan to confidently and successfully share your new brand with the world. Plus - a little Instagram exposure from yours truly! ​

 

POST-LAUNCH GUIDANCE

 

You'll receive a website training session so you'll be equipped for the long term success and management of your site. ​

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"Dawn Rose is a true master in creating imagery that sparkles in brand alignment. I highly recommend working with her, she is talented and an absolute joy to work with."

- STUART ZIMMERMAN

AT BETTER THAN SEX! TV

Ready to craft your elevated brand?

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© 2021 by Dawn Rose