Photoshoot Art Direction, Brand Identity, Website, Designer
As a radical money coach, Lisa supports people to move courageously in your relationship with money.
The new brand identity, website design, and marketing materials were built on concepts of duality and truth. Rich jewel tones and the juxtaposition of symmetry and disruption ....
Collaborating with the photographer Hannah Aldern, I art directed Lisa's photoshoot.
Brand & Logo Design
Craft a new visual identity and brand system to be used across all platforms. Art direct and scout for a full-day brand photoshoot. Create tailored content and event promotions across multiple channels including email and social media campaigns, event publicity, and blogs. Designed and launched personalized newsletter and email marketing system.
Website Design and Development
Design and develop a website that captures Lisa's powerful values and future goals. Develop strong copy to drive engagement by employing excellent user-experience writing.
The Brand Process
Brand Identity & Strategy
Client & Customer Archetypes
Moodboard & Color Palette
Social Media Package
BRAND STRATEGY AND PARAMETERS
Revamp of their brand and website, ensuring a cohesive brand experience that is aligned with their values and mission.
Moodboard & Color Palettes
Final Color Palette and Moodboard
Initial Font Selection
New Horizontal Logo
The logo was built around two ideas representing duality and breaking free into a new path of financial liberation: The idea of the contrasting curves and sharp edges, and the reinforcement and disruption of symmetry.
The "s" and "a" were created to mimic each other. The "a" looks disrupted, and similar to a warped version of the "s". This represents one's potentially warped relationship with money and breaking free of those limiting beliefs.
Similarly, the balance of sharp letters, such as the "L" and "i", with the curvy letters represent duality and the breaking free from uniformity.
The spacious, flowy nature of the "a" and "B" illustrate movement, symbolizing a new path to truth and a different path to financial liberation.