Lisa Beem
Brand and Website Design
As a radical money coach, Lisa supports you to move courageously in your relationship with money. The objective of this project was to communicate Lisa's powerful presence as a coach and her unique approach to money through new branding, website, and social media campaigns.
GOALS
01
Launch new visual identity, website, and debut campaign. Develop strong copy to drive engagement by employing excellent user-experience writing. Art direct and scout for a full-day brand photoshoot.
02
Create tailored content and event promotions across multiple channels including email and social media campaigns, event publicity, and blogs. Designed and launched personalized newsletter and email marketing system.
MOODBOARD
TONE
Liberation
Avante-Garde
Truth
Magical
Accessible
LOGO BREAKDOWN
Avant-Garde
Balanced
The balance of sharp letters, such as the "L" and "i", with the curvy letters represent duality and the breaking free from uniformity. It captures Lisa's alternative methods to financial coaching.
LOGO PACKAGE
The spacious, flowy nature of the "a" and "B" are memorable and illustrate the transformative, other-worldly qualities of the brand. The movement in these letters symbolize a new path to truth and a different path to liberation. The powerful curves also illustrate Lisa's belief that money is flowing energy.
Use the energy of money to grow what matters most in your life.
BRAND STYLE GUIDE
INSTAGRAM STORIES
