Willow Star
Brand and Website Design
It was my pleasure to showcase the inspirational cancer coach, Willow Star. As a stage 4 cancer thriver, Willow's re-brand captured her spunky, loving, vibrant life force and powerful services.
GOALS
01
Provide branding that captures the essence of Willow Star and her powerful cancer coaching services. She's a barefoot, crystal carrying, cacao sipping free spirited Libra with a boss lady Capricorn moon - and I planned on visually capturing that all.
02
Provide an easy to navigate, fun website that illustrates her powerful services and big, playful personality.
TONE
Adventurous
Intimate
Inspiring
Edgy
Vulnerable
LOGO
Custom Font
Heirloom Font
Primary font that offers the foundation for the lettering. The core of the font is great, but the ends of the letters are dull and lack direction. So, the ends of the letters will be adjusted to reflect the flowing, soft nature of the Galgony font. The “a” and “o” are relatively untouched, while the “s” is replaced fully by a custom creation.
Galgony Font
The overall font is too sharp and lacks personality and softness. But, the end of the letters offer a lot of movement and flow. So, I used the curvature of this font to enhance the logo. These curves all flow in the same direction which gives uniformity and a sense of forward direction.
The blend of the two fonts captures the organic, welcoming, soft font of Heirloom and the uniformity and flow of Galgony. This captures Willow's overall style and coaching practice. She's a gentle, loving Guide who goes with the flow of life and helps people along the way.
Personalized
Pattern
Logo Package
