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Project Details
Brand Identity, Website, Designer
Willow is a Stage 4 Cancer Thriver and Coach. Together, we launched her new brand and website, and raised over $4000 during an online fundraiser. I created and maintained design systems, templates, and workflows to support her scalability and autonomy.
Moodboard & Color Palettes
Concept 1
Concept 2
Concept 3 (Selected)
Adventurous
Intimate
Inspiring
Edgy
Vulnerable
FINAL PRIMARY LOGO
The logo illustrates fluidity, softness, and strength with its curved end strokes and organic, yet straightforward style. The client wanted an all lowercase logo with script detailing, as depicted in the complete logo set.
Personalized
Pattern
LOGO PACKAGE
PRODUCT DESIGN
BRAND STYLE GUIDE
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