Resilient Families Gilroy
Branding and Web Design
Resilient Families Gilroy needed a brand identity and website that represented their thriving community and free family services. They needed a brand and website that reflected their welcoming, inclusive community.
“Dawn is the perfect balance of compassionate, creative, efficient, and professional. She made us feel heard, seen, and understood.
I couldn't have asked for a better process and end product.”
Ariana, Program Manager
GOALS
01
Complete rebrand of the non-profit's visual identity system communicating their values of accessibility, inclusion, and the strength of families. Develop a mobile-optimized, multilingual website with event calendar functionality.
02
Launch their first CRM system for an online course enrollment and marketing system.
LOGO BREAKDOWN
DIVERSE & INCLUSIVE
The imagery of people coming together, holding hands, and embracing differences reflects the inclusive values and services of the organization.
HELPFUL COMMUNITY
The logo icon is comprised of three people holding hands that creates an image of a heart. This minimal design illustrates strong community and the greater invitation for their audience to join in to receive the guidance and warmth that the organization has to offer.
ESTABLISHED & FEMININE
The serif font with high contrast (both thick and thin strokes) is bold yet soft and rounded. This reinforces that the organization is professional, established, and welcoming.
