Authentic Bay Area
Brand and Website Design
As a radical money coach, Lisa supports you to move courageously in your relationship with money. The objective of this project was to communicate Lisa's powerful presence as a coach and her unique approach to money through new branding, website, and social media campaigns.
GOALS
01
Launch new visual identity, website, and debut campaign. Develop strong copy to drive engagement by employing excellent user-experience writing. Art direct and scout for a full-day brand photoshoot.
02
Create tailored content and event promotions across multiple channels including email and social media campaigns, event publicity, and blogs. Designed and launched personalized newsletter and email marketing system.
MOODBOARD
TONE
Liberation
Avante-Garde
Truth
Magical
Accessible
LOGO BREAKDOWN
LOGO PACKAGE
Use the energy of money to grow what matters most in your life.
BRAND STYLE GUIDE
INSTAGRAM STORIES
