Authentic Bay Area
Brand and Website Design
Authentic Bay Area educates humans on how to develop greater social-emotional intelligence through practicing relational mindfulness. The objective of this project was to instill values of inclusivity and authenticity into their brand identity and custom website.
GOALS
01
Assess and develop the organizations visual direction and messaging through comprehensive brand strategy. Craft a unique, inclusive logo and gather visuals to convey their intentional brand.
02
Design and develop a visual identity system and website that captures their powerful values and future goals.
MOODBOARD
TONE
Modern
Pleasurable
Sleek
Inclusive
Playful
ICON BREAKDOWN
Playful & Inclusive
This icon pops and stands out with it's bright colors. It captures the vibrancy and playfulness of Lisa Frank, the inclusivity of Pride, and the refinement of Hayes Valley. It's highly versatile, gender neutral, and will resonate with a broad audience.
Intentional
This logo illustrates the beauty and nuance to truly being held by community. The hands symbolize coming together and holding one another during emotional moments (the teardrop) and in all of the deep, transformational conversations to come (speech bubble). The droplet also gives a nod to the Bay and its surrounding waters.
Well-established
The clean, simplistic line-work depicts sophistication, status, and ease. Yet, the symbol's organic, flowy nature illustrates movement, relatability, and trust. The blend of these qualities places Authentic Bay Area as a welcoming, trusting leader of the Authentic Relating Movement.
LOGO PACKAGE
