Brand Strategy and Design
Better Than Sex! TV needed a brand identity that represented their heartwarming and transformational Youtube channel. They needed a brand that had as much energy, passion, and joy as they have for the work they do.
GOALS
01
Provide a logo suite, color palette, and typography that illustrates the inclusive, heartwarming, and transformational values and qualities of the brand.
02
Provide a comprehensive Brand Style Guide to keep the brand consistent and on track as their brand launches and beautiful team continues to grow.
"Dawn Rose is a true master in creating imagery that sparkles in brand alignment. I highly recommend working with her, she is talented and also an absolute joy to work with."
- STUART ZIMMERMAN
BETTER THAN SEX TV
TONE
ICON
BOLD, CAPTIVATING
DIVERSE, INCLUSIVE
MAGICAL, INVITING
TRANSFORMATIONAL, WISE
The icon contains bold, thick, colorful lines that stand out and flows to the foreground, moving towards the audience.
The beams of light stream down vertically, moving through the tv and towards the audience. This symbolizes the positive energy, radiance, and transformational wisdom that audience members can access.
The sparkle accents illustrates the brand's magical, playful, inviting nature of their community and offerings.
The variety of color included in the icon reflects the inclusive values of the brand and how they celebrate diversity, varying voices and opinions, and new modes of thought and expression.
LOGO SUITE
